It is nearly a month now since our little Rogo puzzle app was launched into the big wide world, and like all good parents we have watched her progress closely. Each sale is precious to us, and every drop in rank a cause for concern. Our greatest ally in this parenting adventure has been – not iTunes Connect (even though they are the ones that collect the money) – but AppAnnie. AppAnnie is an “App Nanny” that looks after your apps for you and provides information to anyone about all the apps in all the app stores.
Even while Rogo was still being created we watched the app store to see how her future playmates, and dare I say, competitors, were faring. AppAnnie was invaluable for this as well. Anyone can see the graphs showing the rank history of any app they are interested in, in any store they are interested in. We enjoyed watching Matt Rix’s success with Trainyard, back in October.
The Top 5 Matrix gives a range of overviews by country or by category for the day of your choosing. We were pretty excited for Rogo to appear in this as the top Educational Game in New Zealand.
You can also see what was the highest rank an app has achieved in each of the stores and each of the categories. These are Rogo’s “baby photos” and available in the public domain.
But AppAnnie has a more personal service for app developers. Each night AppAnnie collects the sales figures for Rogo from iTunes Connect, and sends a report. She puts all the reviews into one place (whereas on iTunes Connect you have to check each store).
AppAnnie tells you where your apps are being featured.
My personal favourite is AppAnnie’s breakdown of sales by store in a very colourful format. (We removed the numbers to preserve Rogo’s modesty).
All this is provided at no cost, though you do provide AppAnnie access to your sales data. For any anxious new developer, watching the progress of their infant app, it is invaluable. For anyone interested in purchasing apps, it is a way of finding out what is hot in, say, Botswana! And for mathematics and statistics teachers it provides some interesting instances of data representation, and data for analysis.
Thanks AppAnnie – the Rogo team loves you!